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Portrait of Sohrab Fadai outdoors by the water

Sohrab Fadai

I help companies and organisations get seen. 17 years in Swedish public affairs, these days with AI as a working tool.

Get in touch LinkedIn

What I do

PR and public affairs
Journalists want to be first with something. I help clients surface knowledge they already hold and offer it the right way. Clients have gone from almost no coverage to DN Debatt, Dagens Industri, TechCrunch and Forbes. The work runs through Heartspace.
Web
Fast websites, built from scratch, with a content tool the client runs themselves. No WordPress.
AI as a working tool
Tools that make communications work faster, built for and used in real client work. Recognised by AI Sweden and accepted into Google for Startups.
Let's talk

Selected work

  • Medis Kök & Bar

    Web

    A slow WordPress site became a fast site that works on mobile, with table booking through TheFork built in. Over 95 in Google PageSpeed.

  • Northern Parklife

    PR and positioning

    Communications strategy and media work for a Nordic outdoor company.

  • Techarena 2026

    Communications and web

    Over a hundred email campaigns to different audiences, the site in Webflow and the on-site communications. Sweden's largest tech conference.

  • LKR / SNF

    Public opinion

    A survey with Novus, an opinion piece and a panel seminar.

About

I was born in Tehran, grew up in Dalarna and live in Stockholm. For 17 years I have worked in Swedish public affairs: five years as regional director at Företagarna, then as a PR consultant at Westander and a policy analyst at Sweden Research. I founded Heartspace in 2021. Outside work I write about democracy and geopolitics, texts that have passed 200,000 views. Three books, a degree in rhetoric from Uppsala University, and an alumnus of IVLP, the US State Department's exchange programme.

Contact

Want to work together? Get in touch.

sf@sohrab.se

I write about PR and AI on LinkedIn.

Democracy and geopolitics on Facebook.